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Peer reviewed Peer reviewed
ERIC Number: EJ467259
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Influence of Demographic Factors on the Selection of a Private Business Career College.
Webb, Marion S.
Journal of Marketing for Higher Education, v4 n1-2 p205-20 1993
A study investigated whether demographics (age, gender, ethnic group, marital status, financial status) could be used to predict the importance of external variables (mailings, school visits, parents, job-placement rate, equipment, admissions representatives, community reputation, location) in students' choice of a private business career college for postsecondary education. (Author/MSE)
Descriptors: Business Education, College Choice, Decision Making, Enrollment Influences, Marketing, Nontraditional Students, Postsecondary Education, Proprietary Schools, Student Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A