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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ467257
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Data Based Recruiting Strategies.
Stevens, Robert E.; And Others
Journal of Marketing for Higher Education, v4 n1-2 p183-89 1993
A study of the sources of influence for college students (n=162) making a choice of major illustrates how such information can be obtained, analyzed, and used to develop a marketing plan for a college or department. Several potential strategies for recruiting business majors, which resulted from the study, are outlined. (MSE)
Descriptors: Business Administration Education, College Choice, Enrollment Influences, Higher Education, Information Utilization, Majors (Students), Marketing, Student Recruitment
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A