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Peer reviewed Peer reviewed
ERIC Number: EJ467256
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Is the Marketing Concept Unacceptable for Application in the Classroom?
Bruner, Gordon C. II
Journal of Marketing for Higher Education, v4 n1-2 p177-81 1993
It is argued that the marketing concept should be applied to the student-teacher interaction in colleges and universities, focusing on marketing's consumer orientation, whereby the exchange process is driven by the desire of one party to satisfy the needs of the other. Relevant marketing mix variables are outlined. (MSE)
Descriptors: Classroom Communication, College Faculty, College Students, Consumer Economics, Higher Education, Interaction Process Analysis, Marketing, Teacher Student Relationship
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A