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Peer reviewed Peer reviewed
ERIC Number: EJ467255
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Positioning the Undervalued Metropolitan University.
Brown, Herbert E.
Journal of Marketing for Higher Education, v4 n1-2 p159-75 1993
It is noted that "undervalued metropolitan universities," which generally have open enrollment, low tuition, and a large proportion of nontraditional students, often also have a diffuse and unclear public image. A model positioning concept for these institutions, used by Wright State University (Ohio) is proposed and described. (MSE)
Descriptors: Case Studies, Change Strategies, Higher Education, Institutional Characteristics, Marketing, Nontraditional Students, Open Enrollment, Organizational Change, Organizational Development, Public Relations, Tuition, Urban Universities
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Positioning; Wright State University OH