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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ467254
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Viewing the Curriculum as a Product: Implications from a Marketing Research Study.
Franzak, Frank J.; Cowles, Deborah L.
Journal of Marketing for Higher Education, v4 n1-2 p143-58 1993
From a marketing perspective, the curriculum is an important product of the college or university. A study using survey research and target marketing investigated what the business community wants this product to be. Implications for structuring the curriculum as preparation for employment of marketing graduates are examined. (Author/MSE)
Descriptors: Business Administration Education, College Curriculum, College Outcomes Assessment, Education Work Relationship, Employment Qualifications, Evaluation Criteria, Higher Education, Marketing, Program Evaluation
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A