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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ467250
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Marketing Executives' Views of Academic Research in the Field of Marketing.
Mobley, Mary F.; Stuart, Elanora
Journal of Marketing for Higher Education, v4 n1-2 p73-89 1993
A survey of 124 marketing executives from major companies investigated their perceptions of academic research on marketing, including their views on the role of academic research, willingness to collaborate on academic research, key research interests and perceived lack of attention to them, and general impressions. Substantially negative perceptions were found. (Author/MSE)
Descriptors: Administrator Attitudes, Business Administration, Cooperation, Higher Education, Marketing, Research, Research Projects, School Business Relationship, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A