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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ467246
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Administrators' Perceptions of Institutional Marketing.
Michael, Steve O.; And Others
Journal of Marketing for Higher Education, v4 n1-2 p3-25 1993
Interviews with 96 higher education administrators in Alberta (Canada) revealed that most view marketing to be activities used in attracting resources. Only a few Alberta institutions engage in marketing research or comprehensive marketing planning. Funding was considered a major constraint, but respondents predicted more institutions would adopt marketing techniques in the near future. (Author/MSE)
Descriptors: Administrator Attitudes, College Administration, College Planning, Educational Trends, Financial Problems, Foreign Countries, Fund Raising, Higher Education, Interviews, Marketing, Surveys
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Alberta; Canada