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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ488192
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Customer Service in Higher Education.
Sines, Robert G., Jr.; Duckworth, Eric A.
Journal of Marketing for Higher Education, v5 n2 p1-15 1994
It is argued that colleges and universities need to understand the importance of customer service in student retention, particularly in a competitive marketplace. Customer service concepts that work in the private sector are seen as useful in higher education, and a model is proposed. (MSE)
Descriptors: College Administration, Competition, Consumer Economics, Higher Education, Marketing, Models, Public Relations, School Holding Power
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Customer Services