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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ486578
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Graduate Business Students: Factors That Differentiate Diverse Markets' Matriculating Decisions.
Webb, Marion Stanton; Allen, Lida Cherie
Journal of Marketing for Higher Education, v5 n1 p87-107 1994
A study investigated the criteria used by graduate students to choose a business administration program. Findings indicate a significant relationship between students' selection criteria and personal background characteristics such as race (white, Hispanic, American Indian/Alaska Native, black, Asian American), citizenship status, and gender. (MSE)
Descriptors: Admission Criteria, Business Administration Education, College Administration, College Admission, College Choice, Comparative Analysis, Decision Making, Ethnic Groups, Geographic Location, Graduate Study, Higher Education, Marketing, Minority Groups, Student Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A