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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ486577
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
How Graduates View General Education: Implications for Marketing in Higher Education.
Heischmidt, Kenneth A.; Kellerman, Bert J.
Journal of Marketing for Higher Education, v5 n1 p71-85 1994
A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered. (Author/MSE)
Descriptors: Age Differences, Alumni, College Administration, College Graduates, College Planning, Educational Attitudes, General Education, Graduate Surveys, Higher Education, Majors (Students), Marketing, Program Development, Public Relations, Sex Differences, Student Attitudes, Student Recruitment
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A