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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ486576
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Attitudinal and Environmental Influences on Preferences for Undergraduate Business Courses.
Winzar, Hume; Morley, Ray
Journal of Marketing for Higher Education, v5 n1 p49-69 1994
A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant others. (MSE)
Descriptors: Business Administration Education, College Administration, College Bound Students, College Choice, Course Selection (Students), Decision Making, Expectation, Foreign Countries, Higher Education, Institutional Characteristics, Marketing, Student Attitudes, Undergraduate Study, Universities
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Australia