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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ486575
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
College Choice Cognitive Dissonance: Managing Student/Institution Fit.
Wiese, Michael D.
Journal of Marketing for Higher Education, v5 n1 p35-47 1994
A study investigated key factors used by 344 first-year college students to assess their fit to their university. Applying concepts of cognitive dissonance, the study showed perceptions of student/institution fit to be related to key attribute and aspirational variables. Implications for enrollment management, especially retention, are discussed. (Author/MSE)
Descriptors: Academic Aspiration, Academic Persistence, Cognitive Dissonance, College Administration, College Choice, College Freshmen, Enrollment Management, Higher Education, Institutional Characteristics, Marketing, School Holding Power, Student Attitudes, Student College Relationship
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A