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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ486574
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Florida's Prepaid College Tuition Program: Marketing a Pre-Need Service.
Gauff, Joseph F., Jr.
Journal of Marketing for Higher Education, v5 n1 p21-33 1994
A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)
Descriptors: College Administration, Higher Education, Marketing, Money Management, Parent Financial Contribution, Paying for College, Program Descriptions, State Programs, Student Costs, Tuition
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Florida; Prepayment Plans; Tuition Prepayment