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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ416059
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0195-2242
Mass Media as Community Educators.
Brookfield, Stephen D.
New Directions for Adult and Continuing Education, n47 p63-70 Fall 1990
Despite the image of the pernicious effects of mass media, media consumers are not passive receptors of media-generated beliefs and ideas. Educators can help adults become media literate by helping them decode, filter, and interpret the messages they read, see, and hear through content and context analysis. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A