NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ456092
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Up the Organization.
Hayes, Thomas J.
Journal of Marketing for Higher Education, v3 n2 p177-79 1991
An informal survey of professional job listings in college marketing suggests that community colleges and small colleges are the first to embrace marketing. Advertisements for institutions in the northeastern states are most common. The most prevalent organizational structure for marketing, however, does not correspond to the most effective model of authority. (MSE)
Descriptors: Administrative Organization, Advertising, Alumni, College Administration, College Admission, Employment Opportunities, Fund Raising, Grants, Higher Education, Institutional Characteristics, Marketing, Public Relations, Student Recruitment, Trend Analysis
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Development
Note: Theme Issue: "New Strategies in Higher Education Marketing."