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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456090
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Factors and Strategies Which Influence the Marketing of Successful Fund Raising Programs in Small Private Colleges.
Kraus, Ronald J.
Journal of Marketing for Higher Education, v3 n2 p153-67 1991
A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns. Opinions were better predictors of giving. (MSE)
Descriptors: Alumni, Attitudes, Church Related Colleges, College Administration, Donors, Females, Fund Raising, Graduate Surveys, Higher Education, Liberal Arts, Marketing, Private Colleges, Program Design, Program Effectiveness, Single Sex Colleges, Small Colleges, Student Characteristics
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Theme Issue: "New Strategies in Higher Education Marketing."