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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456089
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Guidelines for Using Market Research in College Publications.
Ziegler, Edward
Journal of Marketing for Higher Education, v3 n2 p139-52 1991
Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are demonstrated. (Author/MSE)
Descriptors: College Administration, College Admission, College Bound Students, Higher Education, Institutional Research, Marketing, Research Skills, Research Utilization, School Publications, Student Recruitment
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Research
Note: Theme Issue: "New Strategies in Higher Education Marketing."