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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Peer reviewed Peer reviewed
ERIC Number: EJ456088
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Enrollment Management: The Model, the Manager and the Message.
Jantzen, Jan
Journal of Marketing for Higher Education, v3 n2 p129-38 1991
College enrollment management, the management of the quality and size of the student body, is an important new concept in college administration. It requires a new function combining recruitment and retention, an experienced leader to manage at least three offices, and shifting of resources toward the college's entry point. (MSE)
Descriptors: Administrator Qualifications, Administrator Role, College Administration, Higher Education, Marketing, Public Relations, Resource Allocation, School Holding Power, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Enrollment Management
Note: Theme Issue: "New Strategies in Higher Education Marketing."