Peer reviewedERIC Number: EJ456086
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
A Guide to Effective Use of Alumni Student Recruitment.
McCoy, James S.; Allen, David A., Jr.
Journal of Marketing for Higher Education, v3 n2 p105-12 1991
The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for accepted students. (Author/MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Pennsylvania State University
Note: Theme Issue: "New Strategies in Higher Education Marketing."


