The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

A survey of 1,967 alumni of a college school of business was designed to enhance strategic institutional planning. It had four objectives: (1) to identify skills developed or enhanced by the program; (2) to identify program strengths and weaknesses; (3) to determine levels of expectation and student satisfaction; and (4) to identify issues for…

College enrollment management, the management of the quality and size of the student body, is an important new concept in college administration. It requires a new function combining recruitment and retention, an experienced leader to manage at least three offices, and shifting of resources toward the college's entry point. (MSE)

Use of market research to enhance college admissions publications is discussed. The role of marketing in recruitment materials is examined, sources of market research on and off campus are noted, suggestions for conducting original research are offered, and applications of research to preparation and evaluation of recruitment materials are…

A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…

Pepperdine University's (California) 1980s fund-raising campaign was designed to raise overall institutional visibility, establish an image of quality education, improve institutional image in the business community, increase fund-raising momentum, and raise significant money for immediate capital needs. Theme, staffing, and advertising were key…

An informal survey of professional job listings in college marketing suggests that community colleges and small colleges are the first to embrace marketing. Advertisements for institutions in the northeastern states are most common. The most prevalent organizational structure for marketing, however, does not correspond to the most effective model…

A teaching method for introductory computer science based on visualization and using extensive amounts of software is explained. Visualization is used to integrate other student activities, including reading algorithm and data structure descriptions, studying code for model programs and toolkits, designing software components, and building or…

SIGMA (Simulation Graphical Modeling and Analysis) is a computer graphics environment for building, testing, and experimenting with discrete event simulation models on personal computers. It uses symbolic representations (computer animation) to depict the logic of large, complex discrete event systems for easier understanding and has proven itself…

Experiences in the English department of the State University of New York College at Potsdam illustrate the ways in which writing teachers can use even minimal computer technology for instructional intervention at several stages of the writing process and provide more individualized instruction. Familiarity with the technology breeds innovation.…

Uses of Intermedia, computer software designed to help instructors express relationships between concepts in the sciences and humanities, are discussed. The kinds of educational problems Intermedia was intended to address are described, some materials created using it are surveyed, and experiences with Intermedia in various educational contexts…

Access to online public access library catalogs and similar information networks by scholars in the humanities is discussed. Tools and approaches available for scholars to navigate the systems, their utility and contribution to "location independence" in information seeking, and the evolving relationship between libraries and their clients are…

Investigated the effects of group size and exposure time in the use of a commercially prepared tutorial program or drill-and-practice software by 168 fifth and sixth graders. Found that exposure time was related to students' scores on posttests. Results suggested a need to examine allocated time in microcomputer learning situations. (LB)

Educational microworlds are defined and their potential for developing learners' thought processes is hypothesized to be more realizable than has previously been thought. A structured programing methodology that uses a point-and-click technique and that requires little syntactic sophistication on the part of the participant is presented. (LB)

Parents and children interacted with computer-based representations of a park, one with animated picture graphics and one with digitized full motion video. Children who interacted with the digitized representation replayed the program more and showed a stronger cognitive focus on the representation than did the other children. (LB)