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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456085
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Multiple Positions for an Academic Institution: A Factor Analysis Approach.
Sekely, William S.; Yates, Rebecca M. J.
Journal of Marketing for Higher Education, v3 n2 p87-104 1991
A survey investigated the importance of 22 institutional attributes to 1,574 potential students of a university business school. Effects of student variables (public vs. private high schools, class rank, suburban vs. rural high schools, gender) were also considered. Factor analysis is found useful for research on college choice. (MSE)
Descriptors: Business Administration Education, College Administration, College Applicants, College Bound Students, College Choice, Factor Analysis, Higher Education, Institutional Characteristics, Marketing, Private Colleges, Student Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Research
Note: Theme Issue: "New Strategies in Higher Education Marketing."