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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456084
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Academic Program Review: A Market Strategy Perspective.
Cope, Robert; Delaney, George
Journal of Marketing for Higher Education, v3 n2 p63-86 1991
Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, Competition, Decision Making, Educational Change, Educational Demand, Educational Quality, Evaluation Criteria, Higher Education, Institutional Mission, Marketing, Matrices, Private Colleges, Program Development, Program Evaluation, Program Termination
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Strategic Planning
Note: Theme Issue: "New Strategies in Higher Education Marketing."