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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456083
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Perceptions toward Marketing Higher Education: Do Academic Disciplines Make a Difference?
Taylor, Raymond E.; Darling, John R.
Journal of Marketing for Higher Education, v3 n2 p17-38 1991
A study investigated the attitudes of 111 college deans toward marketing in higher education, especially as they relate to the deans' academic fields (pure vs. applied). Results indicated no significant differences between the groups' perceptions and that, in general, deans support marketing but not that marketing improves educational quality. (MSE)
Descriptors: Administrator Attitudes, College Administration, Comparative Analysis, Deans, Educational Improvement, Higher Education, Intellectual Disciplines, Marketing, Program Effectiveness, Public Relations, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Theme Issue: "New Strategies in Higher Education Marketing."