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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ456077
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Strategies to Increase Student Response Rates to Mail Surveys.
Lam, Julie A.; And Others
Journal of Marketing for Higher Education, v3 n1 p89-105 1990
Two studies evaluated college student response rates to mail surveys. One found that enclosure of raffle tickets improved response rates but only for students living in campus housing. The second study showed that nonrespondents who were telephoned before receiving a second questionnaire mailing were more likely to respond. (Author/MSE)
Descriptors: College Administration, College Students, Dormitories, Higher Education, Mail Surveys, Marketing, Public Relations, Research Methodology, Response Rates (Questionnaires), Student Attitudes, Student Recruitment, Telephone Communications Systems, Telephone Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A