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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ456076
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
College Choice as a Linking Variable between Recruitment and Retention.
Villella, Edward F.; Hu, Michael
Journal of Marketing for Higher Education, v3 n1 p79-88 1990
A study of 740 first-year university students found a strong positive correlation between students' college choice, subsequent expectations of the institution, and intent to stay at or leave the university. It is suggested that processes occurring before matriculation are as significant as the college social and academic environment or external forces in student retention. (MSE)
Descriptors: Academic Persistence, College Administration, College Bound Students, College Choice, College Freshmen, Higher Education, Marketing, School Holding Power, Student Attitudes, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A