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Peer reviewed Peer reviewed
ERIC Number: EJ456074
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
An Approach for Identifying Benefit Segments among Prospective College Students.
Miller, Patrick; And Others
Journal of Marketing for Higher Education, v3 n1 p49-65 1990
A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility of the approach. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Bound Students, Higher Education, Marketing, Private Colleges, Public Relations, Selective Colleges, Student Attitudes, Student Recruitment
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Research; Market Segmentation