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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ499680
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Tangible Evidence in Marketing a Service: The Value of a Campus Visit in Choosing a College.
Yost, Michael, Jr.; Tucker, Stephen L.
Journal of Marketing for Higher Education, v6 n1 p47-67 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice, Competitive Selection, Higher Education, Marketing, Program Administration, Selective Colleges, Student Recruitment
Publication Type: Reports - Evaluative; Information Analyses; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Campus Visits; Trinity University TX