NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ499679
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Can Service Bureaus Be a Part of the College Admissions Strategy?
Morrow-Anderson, Kathleen; McBrearty, Bruce
Journal of Marketing for Higher Education, v6 n1 p37-45 1995
This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)
Descriptors: College Administration, College Admission, College Applicants, Consultants, Cost Effectiveness, Higher Education, Information Dissemination, Marketing, Program Administration, Student Recruitment, Telephone Communications Systems
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Direct Mail Advertising; Service Bureaus; Telemarketing