Although U.S. higher education has faced numerous crises and dilemmas in its history, the situation in which colleges and universities find themselves at the moment is indeed different. Shrinking public subsidies coupled with historic rises in tuitions come at the same time that colleges and universities have been tasked to dramatically increase the number of individuals with postsecondary degrees. Additionally, many of these students need financial aid, putting further strains on the higher education system. The stratification between rich and poor institutions in their access to resources is also growing. These conditions make the current "cost model" under which higher education has typically operated no longer sustainable and have led to college and university leaders examining alternative ways to deliver both high-quality and affordable higher education. These alternatives incorporate technology and include access to distance-delivered education and services, a focus on learners' outcomes rather than inputs, and technologically sophisticated buildings and classrooms. Unless the use of technology--whether in instruction or in the operation of the institution--is guided by an understanding of higher education costs and cost structures, its use will not fix the problem of a broken higher education cost model. (Contains 1 figure and 11 notes.)