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Peer reviewed
Direct linkMcKay, Michael T.; Sumnall, Harry; Goudie, Andrew J.; Field, Matt; Cole, Jon C. – Drugs: Education, Prevention & Policy, 2011
Aim: To investigate whether or not a range of factors were associated with problematic drinking, as assessed using the Adolescent Alcohol Involvement Scale (AAIS) in a sample of 11-16-year olds in Northern Ireland. Methods: The study used a cross-sectional experimental design. Post-primary schools in the Eastern Health Board Area of Northern…
Descriptors: Research Design, Age, Self Efficacy, Drinking
McKay, Michael T.; Cole, Jon C.; Sumnall, Harry – Drugs: Education, Prevention & Policy, 2011
Focus groups were conducted with 15- to 16-year olds in Northern Ireland looking at reasons for alcohol consumption and reflections on specific attitudes towards alcohol and behaviours resulting from alcohol use. Participants reported greater concern with "being caught" drinking by parents than with any negative short- or long-term health impact…
Descriptors: Focus Groups, Drinking, Foreign Countries, Teachers
Atkinson, Amanda Marie; Sumnall, Harry; Measham, Fiona – Drugs: Education, Prevention & Policy, 2011
Aims: This study analysed the depiction of alcohol in an online government partnered social marketing campaign: Hollyoaks "The Morning After the Night Before". This was a new initiative, providing Internet-delivered episodes of a popular terrestrial drama targeted at young people. Methods: All the 12 episodes were coded for "visual representations…
Descriptors: Health Promotion, Drinking, Young Adults, Marketing
