The growth of distance education options at the postsecondary level has led to a need to reassess how student services are provided to distance learners. This study used qualitative thematic analysis to examine the experiences of student service directors in Canadian postsecondary institutions when providing counseling and advising services to distance students. Some of the key considerations and challenges for service planning that emerge from this study are the need for increased accessibility to services, new modes of communication, and the need to consider the unique expectations and qualities of distance students. (Contains 1 table.)