Creativity and high performance in learning processes are the main concerns of educational institutions. E-learning contributes to the creativity and performance of these institutions and reproduces a traditional learning model based primarily on knowledge transfer into more innovative models based on collaborative learning. In this paper, the authors focus on the preliminary investigation of factors that influence e-learning adoption in Jordan. As a pioneer country for e-learning systems in the Middle East, an investigation has been completed for one of Jordan's universities that has implemented e-learning. Factors are defined through the analysis of unstructured interviews with developers and users of the e-learning systems, and Leximancer content analysis software is used to analyze the interview's content. Main factors include Internet, legislations, human factors, and Web content. (Contains 1 table and 3 figures.)