Students' endorsement of different characteristics associated with social success (sincere, responsible, dominant, disingenuous behaviors, appearance/athletic characteristics) were examined at six-month intervals for four time points spanning the transition from elementary to middle school (N = 558; 53% girls, 47% boys; 56% African American, 44% European American). Students' perceptions of socially successful children as sincere and responsible declined over time, whereas students' perceptions of socially successful children as dominant, disingenuous, and attractive/athletic increased over time. However, sincere behavior remained a top-rated characteristic at all time points and dominant and disingenuous behavior remained at the bottom, indicating that although the developmental trends were concerning the overall picture was not bleak. At all time points, girls endorsed sincere behavior as more important, and dominant and disingenuous behaviors and appearance/athletic characteristics as less important, to social success than boys. African American girls perceived appearance/athletic characteristic as less important to social success than other students. (Contains 1 figure and 2 tables.)