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Peer reviewed Peer reviewed
ERIC Number: EJ308846
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Children's Comprehension of Televised Formal Features with Masculine and Feminine Connotations.
Huston, Aletha C.
Developmental Psychology, v20 n4 p707-16 Jul 1984
Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex stereotypes. (Author/AS)
Descriptors: Childrens Television, Comprehension, Developmental Stages, Elementary Education, Family Influence, Role Perception, Sex Role, Sex Stereotypes, Television Commercials, Television Research, Television Viewing
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Researchers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A