Viewing media aggression can be a risk factor for the long-term well being of viewers, and heroes have been targeted as a major risk factor in this relationship because they commit justified acts of aggression. However, little is known about the specific aspects of heroic conduct that viewers find worthy of emulation. We examined US and Taiwanese adolescents' and college students' identification with, and perceptions of, heroic characters portrayed in a DVD narrative as well as their comprehension of the narrative. Those who thought that certain characters were heroes were more likely to identify with them. However, the qualities that viewers found attractive in heroes were compassion and thinking before using force, not aggression or vengeance. Those who did not understand the program well were more likely to identify with the villain, and they were also more likely to misattribute prosocial qualities to the villain. The results suggest that at least for older viewers, heroic behavior is admired and emulated for prosocial rather than antisocial conduct, and that poor plot-comprehension is one factor that contributes to younger viewers' identification with, and imitation of, antisocial role models.