Open-ended questions were used to obtain narrative accounts of what makes a girl (or a boy) popular (or unpopular) at school. The participants were 489 African American students in Grades 1, 4, and 7 recruited from high-risk inner-city neighborhoods. Appearance and self-presentation were mentioned the most in Grades 4 and 7. Prosocial characteristics were especially relevant for popularity in Grade 1, as were studentship in Grade 4 and peer affiliations in Grade 7. Deviant behaviors were nominated for popularity more frequently in Grade 7 than in the younger grades and more for boys' popularity than for girls'. The mean deviance scores were negative in all grade levels, suggesting a normative peer culture. Male groups in Grade 7 showed significant homophily in reports of deviant behaviors.