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Direct linkHelms, Marilyn M. – Decision Sciences Journal of Innovative Education, 2014
This article describes a "conscientious consumerism" project that involves the student as the consumer to either commend or complain to a company about a recent product or service experience. This activity and presentation helps students develop an understanding of the commendation/complaint management process within organizations while…
Descriptors: Consumer Education, Class Activities, Management Development, Problem Solving
