This article is devoted to the linguistic, communicative and sociocultural situation in branches of multinational companies located in the Czech Republic and Hungary. There are typically several languages used in these branches. In addition to the local languages, there are the languages of the parent companies--most commonly English or German,…

In this paper, we demonstrate the dialectical relationship between micro and macro language planning: macro planning influences micro planning and yet macro planning results (or should result) from micro planning. The relation between the two planning perspectives is illustrated within the framework of Language Management Theory (Jernudd &…

This monograph, based on the Language Management model, provides information on both the "simple" (discourse-based) and "organised" modes of attention to language problems in the Czech Republic. This includes but is not limited to the language policy of the State. This approach does not satisfy itself with discussing problems of language varieties…