This article focuses on how Kansas State University (K-State) built partnerships with all 19 community colleges in Kansas and streamlined the process of providing place-bound adult students with access to complete a bachelor's degree while continuing to live, work, and serve in their home communities. Kansas State University (K-State) has been an…

People live and work in an era of transformation and uncertainty; they know that things are changing, but they are not sure where they are headed. One of the key forces of change is the enormous flow of information that individuals and institutions consume and produce. Awareness of knowledge flow is essential, but so is the sense that neither…

Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university. Throughout are a…

The current focus on all things "green--greener--greenest" has found its way into the realm of continuing higher education through a proliferation of courses and programs. A recent Internet search on the phrase "sustainability certificate" produced over 7,600 results, reflecting a strong perceived or real demand. In this article, the author traces…

In this economy, college and university continuing education units will not automatically reap the benefits of returning adult learners as in past recessions: this economy caused a drastic reduction of resources available to the workforce and for personal revenue. As a result of decreased personal income and workforce training funding, competition…

Without question, the current economic downturn is at the forefront of conversations in continuing higher education. Yet as recently as March 2008, this was not the case for continuing education (CE) professionals, according to surveys conducted by University Continuing Education Association (UCEA). In 2007-2008, each of UCEA's four commissions…

In this article, the author focuses on three major generational groups in the US: Baby Boomers (born between 1943 and 1960), Generation Xers (born between 1961 and 1981), and Millennials (born between 1982 and 2003), examining what the preferences of each group are for continuing higher education and how market research can be employed, by…

Established in 1827, the University of Toronto is regarded as one of Canada's leading academic and research institutions. It has the highest number of students (both undergraduate and graduate), the most faculty members, and the widest range of courses among Canadian universities. It has often been referred to as the "Harvard of the North" because…

A survey of continuing education providers showed the need for greater investment in marketing, cultivation of outsourcing relationships, staff development in marketing techniques, and new ways of communicating the message to potential customers. (SK)

Forces driving change in professional and continuing education--globalization, technology, and competition--challenge educators to find funding for technology, develop recruitment and reward systems for staff, prune existing programs, and widen markets. Serious efforts to develop the knowledge base on costs and effectiveness of distance education…