Several years ago, the Continuing and Innovative Education (CIE) leadership team at UT-Austin took a hard look at the unit through the lens of customers to reevaluate their programs and services and the role they played in serving the lifelong educational needs of their constituents. Their goal was to provide continuous learning for a productive,…

In the very near future, the huge and rapidly growing store of free, online learning opportunities will completely transform higher continuing education. The beginnings of this transformation are already evident and the factors compelling this change are so powerful that free learning is no longer a "trend." Rather, free learning is an imperative…

Continuing education is facing greater opportunities and challenges than at any other time in history. In this article, the author focuses on the unique and identifiable circumstances that are presenting distance educators with unprecedented opportunities to assume greater leadership roles in their parent institutions. These opportunities are…

A significant component of continuing education involves teaching management, especially through the array of academic degree programs offered to part-time older students. In fact, the ability to offer management education is critical for the viability of continuing education. Co-existing amicably with its institution's business schools is the…

Discusses competition and profit in higher education and the effect of the profit motive on educational quality. Describes the impact of the lucrative executive education field, extension education, the Internet, and the hidden curriculum of advertising and corporate dollars in universities. (SK)

The director of "The Futures Project: Policy for Higher Education in a Changing World" discusses the competitive environment of higher education, the emergence of new providers, and the effect of market forces on accountability and responsiveness. Addresses policies and institutional strategies for this new environment. (SK)

Factors altering the higher education industry include radical change in the type of students, necessity of lifetime education, and new technologies. These factors are increasing the entry of private-sector players. Strategic university responses may be strengthening of accreditation, cost-cutting and efficiency measures, horizontal…

Digital convergence--the merging of television and computing--challenges localized monopolies of public television and continuing education. Continuing educators can reposition themselves in the electronic marketplace by serving as an educational portal, bringing their strengths of "brand recognition," local customer base, and access to…

Issues addressed at the University Continuing Education Association conference included the following: student services for distant learners, intellectual property and distance learning materials, the ethical challenges of technology, competition among higher education institutions, and corporate expectations. (SK)