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Download full textFong, Jim – Continuing Higher Education Review, 2009
In this economy, college and university continuing education units will not automatically reap the benefits of returning adult learners as in past recessions: this economy caused a drastic reduction of resources available to the workforce and for personal revenue. As a result of decreased personal income and workforce training funding, competition…
Descriptors: Continuing Education, Adult Education, Student Recruitment, Marketing
Peer reviewedFong, Jim – Continuing Higher Education Review, 2001
A survey of continuing education providers showed the need for greater investment in marketing, cultivation of outsourcing relationships, staff development in marketing techniques, and new ways of communicating the message to potential customers. (SK)
Descriptors: Continuing Education, Higher Education, Institutional Advancement, Marketing
