Academia faces an uncertain future as the 21st century unfolds. New demands, discerning students, increased competition from non-traditional competitors are just a few of the forces demanding a response. The use of information technology (IT) in academia has not kept pace with its use in industry. What has been lacking is a model for the strategic and tactical use of IT that would allow academia to better focus the use of technology in response to the demands of its marketplace. Such a model, termed "IT Advantage Assessment Model," or ITAAM (derived from Michael Porter's Value Chain Model) is described herein as it is applied to a case study in academia. This yields a clearer picture of ITAAM in use and serves to validate it. The results indicate a great advantage in the application of ITAAM and a greater understanding of the strategic and tactical implications of IT integration into academia.