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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ656357
Record Type: CIJE
Publication Date: 2002
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-4086
The Emergence of Educational Marketing: Lessons from the Experiences of Israeli Principals.
Oplatka, Izhar
Comparative Education Review, v46 n2 p211-33 May 2002
Interviews with 10 high school principals in Tel Aviv (Israel) and documentary analysis revealed "contradictory dualism" in relation to principals' attitudes and behaviors toward the marketing of their schools. While social and political forces and competition among schools forced the adoption of marketing activities, the principals perceived marketing as a negative ideology that promotes inequality and social segregation. Contains references. (SV)
Descriptors: Administrator Attitudes, Administrator Role, Foreign Countries, Free Enterprise System, High Schools, Marketing, Principals, School Administration, School Choice
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Educational Marketing; Israel (Tel Aviv)
Note: Research funded by the Mofat Institute and Achva College of Education.