In Fall 1996, Alabama Southern Community College formally created its Teaching/Learning Initiative. This was done by implementing bold new efforts that would lead ultimately to its focus to "customize learning" for every student based upon learning styles and preferences. The 1996 efforts included the following commitments: (1) To assess the learning styles of all entering students; (2) To challenge all faculty to develop the computer skills necessary for teaching in the 21st century; and (3) To provide technology for teaching in every classroom and learning environment. This article describes the transformation of the college, and advocates the adoption of customized learning as the logical conclusion of learning paradigm ideas. Finally, it presents 10 Bellwether principles that drove the college transformation and gives examples of how these principles were implemented.