Facing an overall budget reduction of 10 percent, most colleges or universities would postpone investing in a Web content management system. However, for California State University Monterey Bay (CSUMB), a large budget cut made Web content management even more important. CSUMB found an innovative way to purchase and implement a new Content Management System (CMS), and it has already had a positive effect on the bottom line. In this article, CSUMB Web Services Specialist Greg Pool and Marketing and Publications Manager Sean Madden share 10 budget-savvy content management strategies that are proven to work.