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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ185201
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The President As Marketer
Bickford, Robert I.
Community and Junior College Journal, 48, 7, 14-6, Apr 78
Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)
Descriptors: Administration, Administrator Responsibility, Administrator Role, Community Colleges, Marketing, Presidents, Program Development, Student Recruitment, Two Year Colleges
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
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