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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ214765
Record Type: CIJE
Publication Date: 1979-Nov
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Applying Good Sense to Marketing.
Keim, William A.
Community and Junior College Journal, v50 n3 p10-13 Nov 1979
Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)
Descriptors: Community Colleges, Educational Needs, Lifelong Learning, Marketing, Nontraditional Students, Program Development, School Holding Power, Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A