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Peer reviewed Peer reviewed
ERIC Number: EJ208391
Record Type: CIJE
Publication Date: 1979-May
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Need for Advertising No Longer Debatable.
Breyer, Carol Ann
Community and Junior College Journal, v49 n8 p22-25 May 1979
In discussing the use of paid advertising for community college promotion, considers the resistance to advertising among administrative and legislative bodies, assesses legislative and financial restrictions, and describes some economical ways of increasing college visibility: direct mailing, public service announcements, and cooperative advertising among colleges and with local business. (AYC)
Descriptors: Administrator Attitudes, Agency Cooperation, Community Colleges, Financial Problems, Institutional Cooperation, Mass Media, Negative Attitudes, Public Relations, Publicize, State Legislation, Television Commercials, Two Year Colleges
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Direct Mailing