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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ557297
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1081-9428
Positioning for Effectiveness: Applying Marketing Concepts to Distance Education.
Levenburg, Nancy
Michigan Community College Journal: Research & Practice, v3 n2 p57-68 Fall 1997
Demonstrates how colleges can use distance education to attract and retain a "critical mass" of learners for distance programs. Explores alternative ways to view distance education market opportunities and determine which avenues to pursue. Suggests how to be more effective in all aspects of distance education programs. (13 citations) (YKH)
Descriptors: Access to Education, Advertising, Community Colleges, Competition, Distance Education, Educational Demand, Educational Strategies, Institutional Advancement, Marketing, Outreach Programs, Program Development, Strategic Planning, Two Year Colleges
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A