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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ523302
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1067-1803
Image: Reflecting the National Face of Community Colleges.
Kent, Norma
Community College Journal, v66 n5 p32-36 Apr-May 1996
Suggests that there is a "low-to-no-profile syndrome" afflicting community colleges at the national level that must be rectified, highlighting the importance of a national image campaign. Describes results from focus groups indicating doubt over the colleges' quality. Reviews strategies for financing an image campaign and presents potential messages. (MAB)
Descriptors: Change Strategies, College Role, Community Colleges, Institutional Advancement, Organizational Communication, Public Opinion, Public Support, School Community Relationship, Two Year Colleges
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Theme issue: "Beyond the Mirror: Reflecting on Who We Are and Where We Need to Be."